Eight agents that wait to be asked
You start them. They draft and hold. Sending stays with you.
CRAFT's agents handle the slow parts of selling security: researching accounts, finding the trigger, drafting the email and finding a meeting time. Each agent follows one rule. None of them contacts a prospect without a rep's approval.
Why "human sends" is the design, not a limitation
CISOs and security engineers get more automated outreach than almost anyone. They spot it right away, and they remember the vendor behind it. Fully autonomous "AI SDRs" put your brand in front of your hardest buyers with nobody checking.
CRAFT goes the other way. Agents do the work that eats a rep's day. The rep makes the call that decides whether the account stays open: what to send, to whom, and when.
The workflow
The agents follow the CRAFT method: Conduct research, Refine, Activate, Find the value, Tailor.
1. Plan the week: Planner
Rule: picks the week. Planner looks at your accounts and open deals and suggests where this week's time should go, so reps start Monday with a short list instead of a long queue.
2. Find the reason to reach out: Scout
Rule: finds why now. Security buying is driven by events. Scout looks for the "why now" that makes an account worth contacting this week. Without a reason, outreach is just noise.
3. Learn the account: Researcher
Rule: learns the account. Never fills a gap with a guess. Researcher builds the account picture a good rep would build by hand. If it can't find a fact, it says the fact is missing. It doesn't make up a tech stack, a reporting line or a pain point. A wrong guess in a CISO email does more damage than no email.
4. Find the right person: Router
Rule: finds the route. Router works out who to reach and how, so outreach goes to the person who owns the problem and not just whoever has the biggest title.
5. Draft the message: Writer
Rule: drafts with proof. Writer drafts outreach based on what Scout and Researcher found, with the supporting facts attached so the rep can check every claim before it goes out.
6. Hold the send: Sender
Rule: holds the send. Drafts wait with Sender. Nothing goes to a prospect until the rep reviews it and clicks send. Through Gmail, CRAFT sends only when you click.
7. Read the replies: Responder
Rule: reads replies. Responder reads incoming replies and points out what they mean for the deal, so a "loop in our architect" or a "not this quarter" doesn't get buried.
8. Get the meeting: Booker
Rule: proposes the time. Booker proposes meeting times from the rep's calendar. Meetings you book are written to Google Calendar.
How agents connect to evidence-based stages
The agents feed the method. Research, replies and meetings turn into facts on the deal record: who the economic buyer is, what the decision criteria are, which customer metrics matter. Those facts decide whether a deal can advance. The agents gather evidence faster. They don't lower the bar for what counts as evidence.
What the agents can touch
| System | Reads | Writes |
|---|---|---|
| Salesforce | Accounts, contacts, opportunities | Nothing |
| HubSpot | Companies, contacts, deals | Only after a manager switches writes on |
| Gmail | Client mail, filed by account | Sends only when you click |
| Google Calendar | Meetings, matched to contacts | The meetings you book |
| Microsoft 365 | Calendar meetings | Nothing |
When your own security-minded buyers ask how your tools handle data, this is a table you can show them.
Point at an agent. Tap an agent.
All eight agents come with every $400/seat/month CRAFT seat. See pricing