CRAFTSALES

First cohort · Five teams

Your CRM logs activity. CRAFT closes the deal.

The sales platform for teams that sell cybersecurity.

Request an invitation Watch the film 2:44 Download for Windows

CRAFT and 20+ Crafties prepare every deal. You decide what goes out.

Partner
  • FRC

01 · Method

A deal moves forward on evidence.

A move to the next stage is refused until the facts are on record. A manager can override, and the override is recorded.

  1. Conduct research
  2. Refine
  3. Activate
  4. Find the value
  5. Tailor

Your pipeline

  1. Prospecting
  2. Qualification
  3. Needs analysis
  4. Proposal
  5. Negotiation

Deal one5 of 8 facts

The product's notice: Stage not moved. Still needed: Economic buyer identified, Decision criteria known, Customer metrics captured.

Deal two8 of 8 facts

Your pipeline

  1. Prospecting
  2. Qualification
  3. Needs analysis

5 of 8 facts

Held

Stage not moved — still needed: Economic buyer identified, Decision criteria known, Customer metrics captured

  1. Proposal
  2. Negotiation

02 · Stack

Connected to the stack you already run.

  1. SalesforceReads accounts, contacts, opportunities. Writes nothing.
  2. HubSpotReads companies, contacts, deals. Writes once a manager switches it on.
  3. GmailReads client mail, filed by account. Sends when you click.
  4. Google CalendarReads meetings, matched to contacts. Writes the meetings you book.
  5. SAM.govFinds notices and awards for your accounts. Checks registrations.
ConnectionsSee every connection

Live 6

  • Salesforce
  • HubSpot
  • Gmail
  • Google Calendar
  • SAM.gov
  • USAspending

Soon 12

  • Outlook mail
  • Outlook Calendar
  • OneDrive
  • Microsoft Teams
  • Slack
  • Zoom
  • DocuSign
  • Okta
  • Google Drive, CISA KEV, Apollo, Entra ID

Planned 4

  • Gong
  • GovWin
  • Carahsoft
  • Box

03 · Crafties

20+ Crafties that work your way.

Eight run every morning. Add the rest in one click. Edit a draft and it remembers. Sending stays with you.

You send

17 more in the library. Add one in a click, or make your own.

One line each. Point at any Craftie. Tap any Craftie.

Researcher. Learns the account. Never fills a gap with a guess.

04 · Book

The method is a book.

Proven in enterprise sales at

  • Verizon
  • Adobe
W.C. Bowman LinkedIn

The author

W.C. Bowman

Creator of the CRAFT method

He developed CRAFT and proved it in enterprise sales at Adobe, Verizon and VMware.

CRAFT Tradecraft Meets Rules of Selling W.C. Bowman · Hardcover and digital craftplaybook.com

First cohort

Five teams.

A paid program for up to five teams, kept small because the founder sets up each team personally.

Request an invitation It starts with 30 minutes on your own pipeline.

You get

  • CRM connected for you
  • Price locked for 12 months

We ask

  • A weekly 30-minute call
  • Your live deals in CRAFT